A Business and Its Beliefs
The Ideas That Helped Build IBM
Suitable for bottom-line executives, this title looks inside IBM's executive offices, and discusses how the company clung to its values during the first great technological shift, and how this refusal to compromise became IBM's strength. It also discusses how firms could meet expanding social expectations while turning a profit.
Specificaties
| ISBN/EAN | 9780071418591 |
| Auteur | Thomas Watson |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 108 |
| Lengte | 211.0 mm |
| Breedte | 142.0 mm |