Brand Naming
The Complete Guide to Creating a Name for Your Company, Product, or Service
The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming.
Specificaties
ISBN/EAN | 9781637421550 |
Auteur | Rob Meyerson |
Uitgever | Van Ditmar Boekenimport B.V. |
Taal | Engels |
Uitvoering | Paperback / gebrocheerd |
Pagina's | 170 |
Lengte | |
Breedte |