Brick by Brick
How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
What is less well known, though, is how close this iconic company came to total collapse in 2003. Brick by Brick is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth.
Specificaties
ISBN/EAN | 9781847941176 |
Auteur | Bill Breen |
Uitgever | Van Ditmar Boekenimport B.V. |
Taal | Engels |
Uitvoering | Paperback / gebrocheerd |
Pagina's | 320 |
Lengte | 198.0 mm |
Breedte | 129.0 mm |