Channel Champions
How Leading Companies Build New Strategies to Serve Customers
Outlines the strategies of channel marketing and offers a framework for channel strategy development and management that readers can use in their own companies. The text argues that effective marketing and sales channel management is the most important competitive strategy for a company to develop.
Specificaties
| ISBN/EAN | 9780787950347 |
| Auteur | Steven Wheeler |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 256 |
| Lengte | 261.0 mm |
| Breedte | 188.0 mm |