Competitive Strategy
Techniques for Analyzing Industries and Competitors
This text unravels the rules that govern competition in business and turns them into powerful analytical tools to help management interpret market signals, forecast the direction of industry development, and position a company to compete more successfully.
Specificaties
| ISBN/EAN | 9780684841489 |
| Auteur | Michael E. Porter |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 432 |
| Lengte | |
| Breedte |