Consumer Behaviour
Applications in Marketing
Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.
Specificaties
| ISBN/EAN | 9781529730838 |
| Auteur | East, Robert |
| Uitgever | SAGE |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 376 |
| Lengte | 232.0 mm |
| Breedte | 186.0 mm |