Consumer Nationalism in China
Examining its Critical Impact on Multinational Businesses
This book will be the first book that systematically analyzes the different waves of consumer nationalism in China, the types of its nationalistic consumer actions, and the critical impact of the new wave which has increased the possibility of a consumer base that could turn hostile at any moment.
Specificaties
| ISBN/EAN | 9781839982859 |
| Auteur | Maggie Ying Jiang |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 174 |
| Lengte | |
| Breedte |