Digital Transformation and Corporate Branding
Opportunities and Pitfalls for Identity and Reputation Management
The book brings together international contributors to provide examples from a wide range of industries and firms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation.
Specificaties
| ISBN/EAN | 9781032204871 |
| Auteur | Maria Teresa (University of Salerno Cuomo |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 308 |
| Lengte | |
| Breedte |