Experiential Marketing
Integrated Theory & Strategic Application
An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.
Specificaties
| ISBN/EAN | 9781529742190 |
| Auteur | Leahy, Rose |
| Uitgever | SAGE |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 232 |
| Lengte | |
| Breedte |