For the Culture
The Power Behind the World's Most Successful Brands, from Apple to Beyonce
Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.
Specificaties
| ISBN/EAN | 9781035020027 |
| Auteur | Marcus Collins |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
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