From Marginal to Mainstream
Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First
Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.
Specificaties
| ISBN/EAN | 9781398604315 |
| Auteur | Helen Edwards |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 264 |
| Lengte | |
| Breedte |