Fundraising Fundamentals
A Guide to Annual Giving for Professionals and Volunteers
Acts as a guide to the fundamentals of fund-raising, with practical how-to advice on the basic methods and techniques necessary to carry out successful annual giving campaigns. This book provides guidelines for aspects of the fund-raising process, including: direct mail solicitation, telemarketing, renewals, membership drives, and others.
Specificaties
| ISBN/EAN | 9780471209874 |
| Auteur | James M. Greenfield |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 600 |
| Lengte | 241.0 mm |
| Breedte | 171.0 mm |