Generation Z
A Century in the Making
Drawing from studies with higher education research institutions, market research firms, and industry leaders, this is the authoritative defining work on Generation Z that market researchers, consumer behaviour specialists and employers sorely need - and is a fascinating read for anyone interested in the sociology of generations.
Specificaties
ISBN/EAN | 9781138337312 |
Auteur | Corey Seemiller |
Uitgever | Van Ditmar Boekenimport B.V. |
Taal | Engels |
Uitvoering | Gebonden in harde band |
Pagina's | 322 |
Lengte | 235.0 mm |
Breedte | 159.0 mm |