Groundbreakers

How Obama's 2.2 Million Volunteers Transformed Campaigning in America

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Groundbreakers achterzijde
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  • Groundbreakers achterkant

Accounts of the 2008 and 2012 presidential campaigns have documented widely the technological innovations made in data analytics and social media that have transformed fundraising and voter outreach, but they have failed to account for the unprecendented and dramatic increase in the numbers of people who volunteered for Obama for America. Han and McKenna argue that presidential campaigns are still about more than clicks, big data and money ¿ they are about boots onthe ground and cultivating leaders.

Specificaties
ISBN/EAN 9780199394609
Auteur Hahrie (Associate Professor of Political Science Han
Uitgever Van Ditmar Boekenimport B.V.
Taal Engels
Uitvoering Paperback / gebrocheerd
Pagina's 272
Lengte 235.0 mm
Breedte 156.0 mm

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