Hacking Growth

How Today's Fastest-Growing Companies Drive Breakout Success

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Growth is now the first thing that investors look for in assessing and valuing companies. HACKING GROWTH is a method for growth that involves cross-functional teams and continuous testing and iteration. It focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product. This book deals with this topic.

Specificaties
ISBN/EAN 9780753545379
Auteur Morgan Brown
Uitgever Van Ditmar Boekenimport B.V.
Taal Engels
Uitvoering Paperback / gebrocheerd
Pagina's 320
Lengte 234.0 mm
Breedte 153.0 mm

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