International Marketing
Strategy and Theory
This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context.
Specificaties
| ISBN/EAN | 9781032583693 |
| Auteur | Michael A. Merz |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 512 |
| Lengte | |
| Breedte |