Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter

"Dave Kerpen is the Steph Curry of social media. I am in awe of (read: insanely jealous of) his marketing genius. Thankfully, Dave spills his secrets in this great book." - AJ Jacobs , NY Times bestselling author of The Year of Living Biblically and Thanks a Thousand "Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world." - Seth Godin , NY Times bestselling author of This Is Marketing, Poke the Box, and Linchpin "Likeable Social Media provides unique perspectives and practical advice for businesses that want to stand out in a crowded online space." - Dorie Clark , author of Stand Out and Entrepreneurial You and adjunct professor at Duke University's Fuqua School of Business "Dave Kerpen's insights and clear how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and many other social media platforms are nothing short of brilliant." - Jim McCann , founder of 1-800-FLOWERS.COM and Celebrations.com "Dave gives you what you need: practical, specific how-to advice to get people talking about you." - Andy Sernovitz , CEO of SocialMedia.Org and Board.Org "This book is not simply about using social media - it's about creating a business that's worth talking about. I more than like this book; I recommend this book for anyone who doesn't want to get left behind in the evolving world of marketing." - John Jantsch , author of Duct Tape Marketing and The Referral Engine