New Product Development For Dummies

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The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.

Specificaties
ISBN/EAN 9780470117705
Auteur Robin Karol
Uitgever Van Ditmar Boekenimport B.V.
Taal Engels
Uitvoering Paperback / gebrocheerd
Pagina's 384
Lengte 235.0 mm
Breedte 191.0 mm

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