New Product Development For Dummies
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.
Specificaties
ISBN/EAN | 9780470117705 |
Auteur | Robin Karol |
Uitgever | Van Ditmar Boekenimport B.V. |
Taal | Engels |
Uitvoering | Paperback / gebrocheerd |
Pagina's | 384 |
Lengte | 235.0 mm |
Breedte | 191.0 mm |