Security Relationship Management
Leveraging Marketing Concepts to Advance a Cybersecurity Program
Aligning security with business goals is vital for managing risks without harm. This book shows CISOs how to use marketing concepts—like segmentation and SRM—to customise messaging, build relationships, and enhance business alignment. Discover strategies to optimise cybersecurity.
Specificaties
| ISBN/EAN | 9781032981840 |
| Auteur | Lee (Lee Parrish Ventures Parrish |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 112 |
| Lengte | |
| Breedte |