The Business Marketing Course
Managing in Complex Networks
Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.
Specificaties
| ISBN/EAN | 9780470034507 |
| Auteur | David (University of Bath Ford |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 288 |
| Lengte | 233.0 mm |
| Breedte | 190.0 mm |