The Challenger Customer
Selling to the Hidden Influencer Who Can Multiply Your Results
Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.
Specificaties
| ISBN/EAN | 9780241196564 |
| Auteur | Matthew Dixon |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 288 |
| Lengte | 234.0 mm |
| Breedte | 153.0 mm |