The Challenger Sale
Taking Control of the Customer Conversation
Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.
Specificaties
| ISBN/EAN | 9781591844358 |
| Auteur | Matthew Dixon |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 240 |
| Lengte | 237.0 mm |
| Breedte | 162.0 mm |