The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
Proceedings of the 2011 World Marketing Congress
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right?
Specificaties
| ISBN/EAN | 9783319842981 |
| Auteur | Colin L. Campbell |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 953 |
| Lengte | |
| Breedte |