The Employer Brand
Bringing the Best of Brand Management to People at Work
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.
Specificaties
| ISBN/EAN | 9780470012734 |
| Auteur | Simon (People in Business Barrow |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 240 |
| Lengte | 236.0 mm |
| Breedte | 156.0 mm |