The Housefly Effect
How Nudge Psychology Steers Your Everyday Behaviour
An accessible, fun and practical introduction to behavioural science, featuring insightful examples from the laboratory, advertising and marketing, as well as from daily life.
Specificaties
ISBN/EAN | 9781835011423 |
Auteur | Eva van den Broek & Tim den Heijer |
Uitgever | Van Ditmar Boekenimport B.V. |
Taal | Engels |
Uitvoering | Gebonden in harde band |
Pagina's | 240 |
Lengte | |
Breedte |