The Oxford Handbook of Strategic Sales and Sales Management

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The Oxford Handbook of Strategic Sales and Sales Management is a comprehensive overview of the latest research in the area by leading international academics. The Handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.

Specificaties
ISBN/EAN 9780199569458
Auteur David W. (Emeritus Professor of Marketing Cravens
Uitgever Van Ditmar Boekenimport B.V.
Taal Engels
Uitvoering Gebonden in harde band
Pagina's 664
Lengte
Breedte

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