The Routledge Companion to Advertising and Promotional Culture
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.
Specificaties
ISBN/EAN | 9780367645120 |
Auteur | Emily (University of Massachusetts West |
Uitgever | Van Ditmar Boekenimport B.V. |
Taal | Engels |
Uitvoering | Paperback / gebrocheerd |
Pagina's | 404 |
Lengte | |
Breedte |