The Storytelling Edge

Humans have told each other stories since we lived in caves and huddled around campfires. We told them to remember. We told them to survive. We told them to build relationships and make people care. Every business throughout history has wanted to do exactly that: build relationships and make people care. Savvy leaders tell stories to sell their ideas and themselves. This used to be a nice-to-have skill. But in the digital era, it's become crucial. Harness the power of storytelling, and businesses and their leaders will win advocates and customers at a larger scale than ever before. Disregard storytelling, and they'll risk irrelevance--and total failure. Smart companies today understand the need to use content to connect with the people they care about. But few know how to do it well. That puts them at a disadvantage. Indeed, the ability to tell great stories is the critical skill that every organization and individual needs to succeed in tomorrow's business world. In The Storytelling Edge the content strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped Fortune 500 companies (and many others) to build relationships with millions of customers. Join authors Joe Lazauskas and Shane Snow as they build on years of experience and compelling original research to dive into the neuroscience of storytelling, the surprising elements of powerful stories, and methodologies for growing businesses by creating engaging and accountable content. And at the same time, they show how leaders can use these same storytelling tools to build stronger, more loyal teams inside their own companies. Great stories stick with us. They change our minds. They spur us to action. The Storytelling Edge shows how to weave stories into your products and customer experiences, your marketing and presentations, your ad campaigns and personal communication. With The Storytelling Edge as your guide, you will tap into the power of great storytelling today and keep your competitive edge tomorrow.