Time's Up!

Customers don't buy billable hours, or services, which are merely a means to an end. They buy a result. So why are professionals in all sorts of disciplines and in every part of the world still so focused on selling inputs--like hours of work or individual services--rather than the outcomes their customers desire? In Time's Up! , distinguished business leaders Paul Dunn and Ronald Baker deliver a practical and engaging guide to building a more valuable professional firm. They'll show you how to focus your efforts on creating and nurturing relationships and maximizing lifetime customer value, for yourself and for your customer. In the book, you'll learn to create annuities that capture customer value that far exceeds your acquisition and retention costs, move customer relationships to the center of your firm's philosophy, provide peace of mind and convenience, and leverage the collective knowledge of your customers to achieve results. You'll also discover how to guide customers from where they are to their desired future by providing transformations. The authors also show you how to price your new service, so it aligns with the uncommon and remarkable value you're delivering to customers. Time's Up! offers strategies that create recurring, predictable revenue, an enduring competitive advantage, an end to volatile income streams, and frictionless experiences that delight your customers and result in endless referrals and positive word-of-mouth. A can't-miss blueprint to a revolutionary new business model for professional firms everywhere, Time's Up! demonstrates how to amplify your revenues and your efficacy by placing your customer right at the center of your business model.