Truth Be Told
How Authentic Marketing and Communications Wins in the Purposeful Age
Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller' by creating authentic communication campaigns, generating honest content and avoiding accusations of 'purpose washing'.
Specificaties
| ISBN/EAN | 9781398600164 |
| Auteur | John O'Brien |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 264 |
| Lengte | |
| Breedte |