Unruly

In Unruly: Fighting Back when Politics, AI, and Law Upend the Rules of Business, veteran global affairs expert Sean West delivers a razor-sharp and timely new discussion of how politics, technology, and law are converging to disrupt the rules of business. Through detailed case studies and irreverent personal stories from his experience as a globe-trotting CEO advisor, West explains how unprecedented disruption creates dangerous risks and incredible opportunities for firms of all sizes. The world is becoming unruly--not just more volatile but literally "un-ruling" as the laws and norms of politics and business are eroding in front of our eyes. An entire region can be remade in weeks. Technological breakthroughs are no longer tremors but earthquakes shaking the foundations of established businesses. The law has gone from being a safeguard to being a weapon that can be pointed at enemies, juiced by artificial intelligence. As the dashboards of CEOs fill with red flags, executives need a new guide to help them make sense of the new landscape in which their businesses are competing. Unruly will equip you to win the next decade. West offers the concept of an "Unruly Triangle" between politics, law and technology that create the novel synthetic challenges of Geolegal Risk, Artificial Politics Risk, and LegalAI Risk. No longer can you fight politics with lobbying, legal with lawyers and technology with innovation: You need cross-cutting strategies to leverage the whole of your enterprise. Crucially, Sean West inspires us to realize that we are far from helpless amid all this change. Unruly offers detailed, practical advice for how you can fight back against the unruliness in all forms. The book will teach you how to digest and combat everything from deepfakes to government pressure for patriotism; from robot lobbyists to automated legal weapons; from sanctions to technology that slows for no regulator. An essential guide to lasting corporate resilience in a rapidly evolving marketplace, Unruly is a must-read for CEOs, general counsel and entrepreneurs as well as the lawyers and consultants who advise them.