Yes!
50 Scientifically Proven Ways to Be Persuasive
Discover how small changes can boost your powers of persuasion with "Yes!" This book reveals 50 proven techniques to increase influence in business and life, based on 60 years of research.
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Specificaties
ISBN/EAN | 9781416576143 |
Auteur | Noah J. Goldstein |
Uitgever | Simon & Schuster Nederland B.V. |
Taal | Engels |
Uitvoering | Paperback / gebrocheerd |
Pagina's | 272 |
Lengte | 202.0 mm |
Breedte | 128.0 mm |
Noah Goldstein is a protege of Cialdini's. He is an assistant professor at the University of Chicago Graduate School of Business. He earned a Ph.D. in psychology under Robert Cialdini at Arizona State University in 2007, and he has published research with Cialdini in the Journal of Personality and Social Psychology. Steve Martin is the UK-based co-director of Influence at Work.Prior to joining with RobertCialdini'sconsulting group, he held a number of positions in sales, marketing, andmanagement at several blue-chip companies. RobertCialdini is recognized worldwide for his inspired field research on the psychology of influence.He is a New York Times bestselling author. His books, including Influence , have sold more than three million copies in thirty-three languages. Dr. Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and the president and CEO of Influence at Work, an international company that provides keynotes and influence training on how to use the lessons in Dr. Cialdini’s books ethically and effectively.